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餐饮业如何利用智能手段增加复购率?
时间:2020-09-11

受疫情影响,餐饮业为了维护和吸引客户纷纷进行智能化及数字化升级。据了解,某餐馆采用智能APP实现智能排号、线上预定、手机订餐、扫码点餐、外卖、商城、会员积分等功能,极大保持顾客的粘性,培养品牌忠诚度。

 

Catering industry carried out smart and digital upgrade to maintain and attract customers these days. There is a restaurant used smart APP to achieve online booking, mobile phone ordering, QR pay, delivery, obtain member points and other functions, which greatly maintain customer stickiness and cultivate brand loyalty.

 

 

然而,对普通餐饮店家来说,开发专门APP并让顾客安装使用极其困难。因此,这些餐饮店通常会采用小程序和门店安装自助点餐机等智能设备。通过自助点餐机,可以实现触屏自助点餐、菜品推荐、扫码支付、刷脸支付等功能。

 

However, it is extremely difficult for normal restaurants to develop a dedicated APP and make customers install and use it. Therefore, these restaurants often use small programs and install self-service ordering kiosk at stores. In virtue of self-service ordering kiosk, self-service ordering, dish recommendation, QR pay, face pay and so on functions can be realized.

 

 

实际上,市场触觉敏锐的汉堡王早在疫情前在门店安装006直播-006足球直播刷脸支付自助点餐机。这款自助机独特之处在于大屏幕和人脸识别功能,结合了支付宝的刷脸付软件,形成一个完整的餐饮方案。顾客可在27寸高清触摸屏自行点餐,这不仅缓解了用餐高峰期的排队时间,还有效降低点餐错误率,让顾客吃得更舒心。

 

In fact, Burger King with keen market sense has already installed Telpo face payment self-service ordering kiosks TPS781 in its stores last year. This self-service ordering kiosk is unique in its big screen and face recognition function.

 

Combining with Alipay software—face pay, a complete catering solution is made. Customers can order their meal in 27 inch HD touchable industrial screen, which not only alleviates queuing time at the peak time but also reduces ordering error rate. Customers can enjoy a more comfortable and pleasure dining experience.

 

值得一提的是,该款人脸支付自助点餐机可以实现刷脸注册。顾客可以通过人脸支付自动登记为会员,无需填写个人资料。搭配3D结构光摄像头,人脸识别准确度高达99.9%。为了进一步保障顾客隐私问题,更是突破了活体识别的障碍,有效杜绝照片、视频等方式的盗刷行为。双喇叭配置,还可在用餐闲余时间插播广告或优惠资讯等动态信息,增加顾客点餐互动性与趣味性。

 

It is worth mentioning that face payment self-service ordering kiosk can realize member registration. Customers can automatically register as members by paying with their faces, without filling in any other personal information. The 3D structured light camera enables face recognition accuracy up to 99.9%.

 

In order to further guarantee customer privacy, it breaks through liveness detection barriers which completely eradicate fraudulent photos or videos and other beguiling behavior. The double loudspeakers enable advertisement and latest promotion can be showed at the idle dining time, which better enhance customer ordering interactive and interesting.

 

餐厅利用小程序、APP、智能收银机、会员营销等智能手段,提高了餐饮店铺的抗压性和灵活性,在疫情中也能逆势成长。

 

With small program, APP, smart cash register, self-service ordering kiosk, member marketing and other smart device, restaurants can improve resilience and flexibility and stand stable and even grow under epidemic.

 

Tag: smart device, catering industry, repurchase rate, self-service ordering kiosk, Burger King, face payment, QR pay

 

公司简介: 006直播-006足球直播是世界领先的智能硬件及解决方案提供商,成立于1999年,旗下拥有POS机、收银机、自助机、人脸识别设备、生物安防设备等系列产品及解决方案。目前,006直播-006足球直播产品已遍布全球100+国家,并成立香港分公司和印度办事处,不断扩大市场占有率。凭借20多年科研项目经验和专业态度,200多项技术专利实力保障,006直播-006足球直播与MTN、 Vodafone、Burger King、7-11、非洲国家博彩局、支付宝、百度、美团、中国银行等全球知名公司建立战略合作

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